Straight answers

What it costs, every fee, when you're charged, and who makes the medical calls. If something here isn't clear, ask us.

Getting started

How do I get started?

Tap Start free and open your free account: a few questions about your goals, then your options, with no card needed. From there you can start the membership (labs, a licensed provider and a wellness consultant), order a single therapy from the shop, or book a free consult if you're not sure yet. You can talk to a person at any step.

Is this only for athletes, or people who already feel good?

No. Everyday people and athletes both start here. If you feel tired, foggy, or stuck and want to know why, that's enough. Athletes come for the same thing: labs and a licensed provider behind the plan.

Do I need a membership to order a therapy?

No. Shop therapies need only a short online intake and, where your state requires it, a brief video visit with a licensed provider. No membership and no blood work. The membership is for people who want quarterly labs, four provider visits a year, and a wellness consultant who stays with them.

Which membership should I start on?

Most people start on Optimize Membership: quarterly labs, quarterly provider visits, and a wellness consultant. Concierge is by invitation, for people who want provider access whenever they need it.

What states do you serve?

Our licensed providers currently serve 40 states: Alaska, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.

Can I talk to a person before I buy?

Yes. Chat or text us and a person replies Monday to Saturday, 9 AM to 6 PM Central. Atlas, our assistant, answers any time. Or book a free consult and we'll walk through your options with you.

Your care

What does the membership include?

A wellness consultant assigned when you join, four telehealth visits a year with your licensed provider, and four blood panels a year with the lab fees included. We schedule the visits and follow up on your plan. Medications aren't included: if your provider prescribes one, it's priced separately and you see the price before you pay.

What's the difference between my wellness consultant and my provider?

Your provider is a licensed clinician (MD, DO, NP, or PA). They read your labs, make every clinical decision, and decide whether a therapy is right for you. Your wellness consultant keeps the plan moving: scheduling, check-ins, sleep, nutrition and training habits. They work together, and consultants never make clinical decisions.

Is Optimize legitimate?

Yes. Optimize Health & Performance is LegitScript certified. Care is delivered by independent licensed providers in the states where they practice, every prescription follows a real review of your intake, and therapies ship from licensed US pharmacies.

What if a treatment isn't right for me?

Then you don't start it. Your provider reviews your intake and labs and may recommend a different path, or none. If a provider says it's not right for you, you pay nothing. The membership pays for the care itself (labs, visits, your consultant), not for a prescription.

How long do labs and shipping take?

Lab results usually arrive 2 to 4 business days after your draw. If a therapy is prescribed, pharmacy orders usually arrive in 5 to 12 business days, in plain packaging.

Cost and billing

When am I charged, and what if I'm not approved?

For most therapies, at checkout. Your order is held while a licensed provider reviews your intake (plus a short video visit if your state requires one). If they don't approve, it's refunded in full, automatically. GLP-1 therapies start with a short quiz: pre-qualify and it works the same way. If the quiz sends you to provider review, your card is saved at $0 and charged only when a provider approves. If they don't, nothing is charged.

How do therapy plans work?

Your therapy is billed monthly at the plan price. 3-month minimum: cancel before month 3 and it's $35 for each month left. No fee after that. No fee before your first shipment is delivered, or if your provider stops your therapy. After that you can cancel anytime online.

How does month to month work?

Month to month costs 1.5 times the plan price, at least $35 more. It renews monthly (Tirzepatide/B12 every 4 weeks) with no minimum, and you can cancel anytime online with no fees. Cancelling stops the next charge. The 3-month plan is at least 1/3 off month to month.

How is the membership billed?

$149.99 a month month to month, $120 a month on quarterly, or $1,079 a year ($89.92 a month), plus a 3% service fee on each payment. Quarterly: billed monthly. Your first 3 months are committed: cancel early and your charges and access continue to the end of month 3. With a code, quarterly is $99.99 a month. Through Nov 26, a code also gives $99.99/mo month to month, with no commitment, for as long as you stay. After that, codes apply to quarterly only. Rate locked for life on annual. Concierge is $2,700 a year, by invitation.

What's the catch? Are there other fees?

Here's every one. A 3% service fee on each payment (it's a service fee, not a card surcharge), state tax where it applies, and $25 shipping on product orders under $199.99. Ad specials include the fee and ship free. Medications and blood panels beyond the four included are priced separately, and you see every price before you pay.

Do I need insurance?

No. You pay the listed price, and there's no insurance paperwork.

Can I use an HSA or FSA card?

HSA and FSA cards are accepted. Check with your plan administrator about what they cover.

Can I cancel?

Cancel from Billing in your account, or text your care team. Month-to-month membership stops at the end of the month you've paid for. Quarterly membership and therapy plans have a 3-month minimum; leaving a therapy plan early has a small fee for each month left, shown before you buy. No fee before your first shipment is delivered, or if your provider stops your therapy.

Ready when you are

Pick the membership, one therapy, or a free consult. It takes a few minutes.