Join Optimize

Labs, a provider, and a person who stays with you.

Optimize Membership is $149.99 a month: quarterly bloodwork, quarterly visits with a licensed provider, and a wellness consultant who keeps your plan moving. No insurance. Month to month, quarterly or annual.

Start membership

$149.99/mo. Plus a 3% service fee on each payment.

Prefer annual? $1,079 a year, rate locked. See every plan

How it works

From signup to a plan built from your labs.

Nothing is prescribed until you've had bloodwork and a visit with a licensed provider.

  1. 1

    Today

    Join

    Your first month is billed and a wellness consultant is assigned at signup.

  2. 2

    About 10 minutes

    Share how you feel

    A short intake on your goals, history, and what's been hardest.

  3. 3

    Results in 2–4 business days

    Get labs drawn

    A comprehensive panel, coordinated as part of your plan.

  4. 4

    By video

    Meet your provider

    A licensed provider reads your labs with you and decides what — if anything — comes next.

  5. 5

    Ongoing

    Your plan, in motion

    Your consultant keeps it moving. If a therapy is prescribed, a licensed U.S. pharmacy ships it.

Then, every quarter

  1. New labs
  2. Provider visit
  3. Plan adjusted
Your care team

Three roles, clearly drawn.

Your consultant coordinates. Your provider decides. A pharmacy ships only what's prescribed.

You
  • Wellness consultant

    One person who knows you and keeps the plan moving between visits.

    • Same-day texting
    • Scheduling and follow-up
    • Troubleshooting when things stall
    • Never makes clinical decisions
  • Licensed provider

    Independent, U.S.-licensed in the state where you live.

    • Reads your labs with you
    • Video visits every quarter
    • Makes every clinical decision
  • Licensed U.S. pharmacy

    Only involved if a therapy is prescribed and you accept it.

    • Fills the prescription
    • Ships in plain packaging
    • Usually 5–12 business days
Your year

Four labs. Four visits. Here's when.

How you pay changes when your benefits become available — not what's included.

Q1Q2Q3Q4

Monthly or quarterly

One lab panel and one provider visit unlock per completed quarter.

Annual

All four are available immediately, and your rate is locked for life.

Rate locked for life

Unused benefits expire at the end of your term.

Billed today
First month of membership
$149.99
Service fee (3%, applies to every payment)
$4.50
Due today, before state tax
$154.49

Medication and products are billed separately, and only if they're prescribed and you accept them.

Start membership

Billed today, then on the same day each cycle. Quarterly commits to your first 3 months.

With membership

  • Quarterly bloodwork
  • A provider who tracks your levels and adjusts your protocol
  • A wellness consultant between visits

A therapy on its own

  • A brief telehealth consult
  • Full refund if a provider doesn't approve
  • No quarterly bloodwork, no consultant
Browse the shop
Optimize Membership

Labs + Provider + Person = Your plan.

Every plan includes 4 Labcorp lab panels, 4 visits with a licensed provider, 4 short check-ins, and a wellness consultant.

Month to month

$149.99/ month

Billed monthly.

Cancel anytime online. Access runs to the end of the month you've paid for.

  • No commitment
  • Same care as every plan
Start membership

Quarterly

$120/ month

Billed monthly. First 3 months committed.

Have a code? It applies here.

  • Lower monthly price
  • Cancel anytime after month 3
Start membership

Annual

Best price

$89.92/ month

Billed $1,079 a year.

The lowest price, no code needed.

  • 12 months paid upfront
  • Plan price on every therapy, no commitment
  • Reminder before each renewal
  • Rate locked for life on annual
Start membership

Plus a 3% service fee on each payment. Month to month: cancel anytime online. access runs to the end of the month you've paid for. Quarterly: billed monthly. Your first 3 months are committed: cancel early and your charges and access continue to the end of month 3. Annual: cancel during the year and you can ask for a refund of unused months. Each lab panel or provider visit used counts as 3 months, each refunded month is paid back at your monthly rate minus $35, and any plan-price savings on month-to-month therapies that year are taken off. Through Nov 26, a code also gives $99.99/mo month to month, with no commitment, for as long as you stay.

What our members say

Real people sharing what changed — not a highlight reel of already-optimized lives.

“For years doctors told me my labs were 'normal.' Optimize actually dug into my thyroid numbers and explained them in a way that made sense. First time in a while I feel like myself.”

JS
Jen S.Member for 6 months

You ask. We answer.

A wellness consultant assigned when you join, four telehealth visits a year with your licensed provider, and four blood panels a year with the lab fees included. We schedule the visits and follow up on your plan. Medications aren't included: if your provider prescribes one, it's priced separately and you see the price before you pay.

Start with labs. Decide with a provider.

Available in 40 states: Alaska, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.

Start membership

$149.99/mo. Plus a 3% service fee on each payment.

$149.99/moplus a 3% service fee

Start membership